What is scent Branding?

Scent branding is the use of a signature scent or fragrance to associate a product, service, or brand with specific memories and emotions. It is a form of sensory or experiential marketing that aims to create a strong bond with the consumer and enhance the brand identity. Scent branding can be applied to various contexts, such as retail spaces, offices, hotels, events, products, packaging, and more. Scent branding can have various benefits, such as attracting customers, increasing sales, improving customer loyalty, creating a distinctive image, and influencing mood and behavior. If you are looking for the best scent branding companies, then we at Aldro Aroma Trading are here for you. For example, Starbucks uses a signature scent of roasted coffee beans that creates a cozy and inviting ambiance for its customers.


Another example we would like to mention would be Singapore Airlines. The airline uses a signature scent called Stefan Floridian Waters, which is a blend of rose, lavender, and citrus. The scent is sprayed on the hot towels given to passengers, as well as on the uniforms of the cabin crew. The scent creates a sense of comfort and luxury for the passengers and enhances their loyalty to the brand.

Similarly, Ford Motor Company – one of the biggest car manufacturers uses the scent of leather and rubber to create a positive impression on its vehicles. The scent also conveys a message of durability and reliability for the brand. 

Advantages of scent Branding

Here are some of the advantages of scent branding:

  • It creates a memorable and emotional connection with customers by linking scent to memory and mood.
  • It communicates value and drives sales by improving the perception of product quality and increasing purchase intent, average unit sales, and duration of a retail visit or stay.
  • It builds brand loyalty and image by creating a distinctive and consistent brand identity and enhancing customer satisfaction and trust.
  • It can create an opportunity for productization by offering signature scents as products or gifts for customers.
  • It can influence customer behavior and mood by stimulating appetite, reducing stress, increasing alertness, or creating a sense of calmness.

Aldro Aroma Trading is one of the best scent branding companies in UAE that provides you with customized scents for your brand.

How to select the right fragrance for scent branding

Some steps to select the right fragrance for your brand are:

  • Identify your brand’s personality, values, and target audience. Think about what you want your brand to communicate and how you want your customers to feel when they interact with your brand.
  • Choose an olfactory family that matches your brand’s identity. There are eight main olfactory families: citrus, floral, fougere, oriental, leather, chypre, woody, and aromatic. Each family has its own characteristics and associations that can help you convey your brand’s message.
  • Consider the context and environment where your fragrance will be used. Think about the location, season, time of day and mood of your brand’s space. For example, a fresh and light scent might work well for a summer resort, while a warm and cozy scent might suit a winter cabin.
  • Test different fragrances on your skin and in your space. Fragrances can smell different depending on your skin chemistry and the air quality. Try different samples on your skin and in your space to see how they evolve over time and how they affect your senses.
  • Get feedback from your customers and employees. Ask for their opinions and preferences on the fragrances you have selected. See how they react and feel when they smell them. Choose the fragrance that resonates most with your customers and employees and that aligns with your brand’s goals.

Why choose us?

Are you looking for the best scent branding companies in UAE? Aldro Aroma Trading is an ideal choice for scent brand marketing due to the following reasons:

  • Expertise: We have a team of fragrance experts who have years of experience in the fragrance industry. We can assist you in selecting the perfect fragrances for your brand and target audience.
  • High-quality products: Aldro Aroma Trading offers high-quality fragrances that are created using top-quality ingredients. Our fragrances are long-lasting, and our products are made to the highest standards.
  • Customization: We at Aldro Aroma Trading can customize our fragrances and packaging to meet the specific needs of your brand. We can create bespoke fragrances and design custom packaging to make your brand stand out.
  • Cost-effective: We provide cost-effective solutions for scent brand marketing. Our prices are affordable and frequent discounts to help you save on your marketing budget.
  • Excellent customer service: We value our customers and provide excellent customer service. We have a team of dedicated professionals who are available to assist you with any queries or concerns.

Want to know more? Feel free to call us at +971 44 307 504 or +971 43 682 622 to know more.