The Middle East has a long and rich history in perfumery. It is no wonder that Dubai has a vast hoard of exquisite perfumes. Through the power of scent, offer a memorable experience and emotional connection with your customer to increase your sales.
Scents influence customer's behaviors:
Scents can change how your customers feel and interact with the items around them. A good smell can improve a bad mood, driving customers to interact better with employees and with each other. According to research, 75% of the emotions we generate daily are affected by smell. Customers who are happy with the smell around them will likely be more open to looking and purchasing products and considering additional services.
Research has found that good smells make people spend more. Your customers are more prone to impulse buys and are open to the idea of higher price tags. Nike found that scent marketing in retail stores increased the intent to purchase by 80%. In another real-world scent marketing experiment, the smell of fresh-brewed coffee at a gas station increased coffee sales by 300%.
Pleasant smells keep customers around:
The longer a customer spends in your store, the more likely they are to buy your products. A shopper comes in with a friend and does not intend to purchase anything. However, after a while spent watching their friend, they start looking at items or checking price tags. More time spent in your store means more money.
Scents create a better customer experience:
Scent Marketing creates a better customer experience. It benefits store owners by influencing purchase behavior while creating an immersive shopping experience. Even if you are nowhere near the store and have not been to one in years, you can likely imagine the smell greets you when you walk inside.
Scents create a lasting memory:
People often experience a flood of memories when they come across a scent from their childhood or a significant point in their lives. Smells can stay with customers for years after they leave a store. Scent marketing can be part of your branding strategy. It can be a way to keep your brand in customers' minds, even if they are not thinking about your products. Plus, if people are thinking about you, they are more likely to return to your store.
Consult with AldroAromas Scent Marketing Services
Sources:
https://www.dubai.com/ar/blog/fragrances-of-dubai/
https://blogs.spectrio.com/6-benefits-scent-marketing-can-bring-to-your-business
https://www.independent.co.uk/news/media/advertising/smell-commerce-how-companies-use-scents-sell-their-products-2338142.html
